Business Relationship Management

Business Relationship Management

What will you learn?

The price includes 2 days of a virtual training, study materials, theoretical and practical knowledge

Course Content

  • The three key aspects of business relationship management are connector, orchestrator, and navigator.
  • The house of BRM
  • The four core disciplines of BRM are demand generation, learning, service, and value collection
  • BRM role characteristics
  • Tools and methods for analyzing and improving the maturity of business relationships.
  • What does it mean to act and become a strategic partner that helps formulate a business strategy and generate business demand for a supplier's services
  • Leveraging best practices and portfolio management techniques to maximize realized business value
  • Business transition management and conditions for successful organizational change programs to minimize value leakage
  • Business transition management and conditions for successful organizational change programs to minimize value leakage
  • Principles, methods and practices of effective and persuasive communication.

Don't miss this opportunity!

Benefits from the course

Organizational benefits are:

  • Understand why convergence is needed (the main goal of BRM).
  • Assess and articulate the need / value for BRM.
  • Learn to develop strategic partnerships with internal and external business partners.
  • Understand the building blocks for creating BRM capabilities in an organization.
  • Learn to design a roadmap for building BRM opportunities based on existing relationship maturity (Relationship Maturity Model).
  • Learn to create a "convergence" environment between business partners (traditionally called internal customers) and vendor functions such as IT (traditionally called internal service providers).
  • Improving Business IQ.

Infividual benefits are:

  • Learn to provide a practical framework for identifying, planning, creating, and maintaining BRM capabilities within an organization.
  • Learn to understand key concepts and taxonomy (business relationship management terms).
  • Learn to understand the need and value of being a strategic partner, not a manager running on orders from a business.
  • Understand the need for a value focus (Strategic) versus a service focus (Tactical).
  • Learn to understand key competencies for the BRM role, such as:
    • Strategic partnership
    • Business IQ
    • Portfolio management
    • Provider domain
    • Powerful communication tools
  • Learn to identify tools / artifacts that can be used to improve relationships with business partners (traditionally internal customers).
  • Understand how you can transition to a more strategic, tactical role from supporting roles and performer
  • You will be able to develop a strong convergence and business-oriented mindset and be effective in communicating with an external or internal client / senior management, in managing business relationships and creating value
  • You will be able to develop a solid understanding of the methods, tools, techniques, vocabulary used by the IT department and client leaders, which will help to instantly connect with management and demonstrate the person's ability to play strategic roles in the organization.
  • You can become a key player in the Digital Transformation initiative in your organization

Who is it aimed at?

  • Business Relationship Managers
  • Business partners
  • Service Delivery Managers
  • Service owners
  • IT managers
  • IT executives
  • Project managers
  • Program managers
  • Product Owners
  • Sales managers
  • Account managers
  • Business analysts
  • Solutions Architect
  • Shared Service Center representatives such as IT, HR, finance, lawyers, procurement, sales and strategic planning.
  • Professionals in the role of service providers focused on business partners
  • Для всех, кто заинтересован в максимизации ценности для бизнеса
  • Также тем, которым требуется более глубокое понимание BRM BOK (свод знаний по управлению взаимоотношениями с бизнесом)
  • Those who already hold certifications in IT Service Management (ITIL®, ITIL® Intermediate, ITIL® Expert or ITIL® 4 Managing Professional), IT Leadership (COBIT®, Project Management (PMP or PRINCE 2, Certified Scrum Master or Certified Product Owner) and Agile (Agile Foundation or Agile Certified Practitioner)

What is included?

Virtual Training

Virtual training at the Ditum Group is a distance course in which the trainer works with the online audience in "live" : he shares his experience, explains educational material using examples, answers questions, during exercises checks the progress in understanding the material studied and identifies gaps for them filling.

Downloadable study guide

You can download the course materials in PDF format, which are great for self-study.

Theoretical knowledge

In this course you will have the opportunity to gain theoretical knowledge of business relationship management. 

Practical knowledge

This course combines theoretical and practical knowledge. You will also learn how to properly build communications between the business and the IT department in your organization to create value together.

About the course

The Business Relationship Management (BRM) course introduces BRM as an opportunity, role and discipline. This course is designed to facilitate an understanding of the basics of BRM and is open to anyone (at any level and in any role) wishing to learn more about interacting and / or how to succeed in the Business Relationship Management profession and create value for the Organization.

Business relationship management brings value to an organization by converging different business functions. The Business Relationship Manager (BRM) is a top-level strategic business partner who is responsible for the business strategy and the results of the business value assessment.

In this course, you will learn how you can build stronger connections by reassuring the business client that the IT organization not only understands their problems, but also works "as one" to solve them, thus helping to achieve a better business. consistency. Having effective communications and a mature BRM process is critical to any IT organization in their overall service delivery responsibilities.

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